The sports media is a dangerous place.
When it comes to covering the NFL and its players, we’re a little more careful with our words than other outlets.
But the NFL doesn’t even deserve that much scrutiny.
We don’t need to be careful, because the media’s job is to tell us what’s happening in the world and we don’t get to do that when the stories don’t even fit into the narrative.
So we should be careful about what we write and what we share on social media.
But when it comes down to it, sports isn’t really a sport anymore.
It’s just a lot of things.
The NFL is, as the sportswriter Dave Zirin once put it, “the worst sports media in America.”
You can’t have a story about the league without a story on the owners.
That’s not true anymore, and it’s not just a matter of money.
There are other big-money owners in the NFL.
And the league is increasingly a business.
But in many ways, that business is even more important than the NFL’s.
The league is, at its core, about the people in it.
And it’s that same people who make the league, who decide who gets paid, who gets fired and who stays, who’s hired and who’s fired.
In the last few years, the NFL has become an increasingly influential force in American politics.
The owners, the media, the politicians, the celebrities and the celebrities themselves have all contributed to a growing consensus that our country is not as great as it once was.
They have shaped the fabric of the country and helped shape its politics.
But they’re not the sole reason we’re in this mess.
The people who run the league aren’t just the ones who are in charge.
They’re also the ones in charge of their own futures.
So let’s not give them a pass when it’s clear they’re just trying to make a buck.
That is not a legitimate explanation for how we got to where we are.
They can be great managers.
They may not always be the most talented people on the planet, but they can always make the right decisions.
And they’re good at it.
So what is the best way to get a story that fits our broader picture and our broader world view?
Well, it’s a little bit complicated, but it’s pretty simple: Start by looking at the players.
The first step is to look at the people who are doing the running.
The other part is to think about the world in which they live.
What is their country?
What is its history?
Who are its most influential people?
What do their jobs mean to them?
And then take a look at how they see the world, in their own words.
This is where the sport can shine.
First, ask the players: Are you an NFL fan?
If so, you are a fan of the league because you want to watch the game and because you believe the stories the league tells about its players.
Do you think the league has treated its players fairly?
If not, do you think it’s fair?
Is there anything the league could do to make it better?
Then look at who the players are talking about.
Do they care about your problems?
Are they willing to be the faces of change?
How many players have you met who have made you feel like they could be your hero?
Ask the players what you can learn from their stories, their personalities and their successes, and then use that knowledge to help shape the future of the NFL, not the league.
Finally, ask: How do they see their sport as it relates to their own lives?
And ask: What would you like the next generation of NFL players to look like?
And the answer, in many cases, is that they want to be better.
So when it is all said and done, look at what you’re doing and what you think you can do with that information.
We all have a stake in the future, so let’s try to use it as a platform for that future.
So I hope you’ll join me for a look back at some of the greatest sports stories of our time.