Internet users across Europe are getting increasingly frustrated with their inability to find information and news they rely on.
Online magazines and newspapers are struggling to keep up with the demands of a rapidly evolving online world and are now facing the same problems that plague many businesses.
Online content is now often limited to a handful of articles, while the likes of magazines and websites are increasingly dependent on paid advertising to stay afloat.
The online environment is changing rapidly, with new technologies and platforms constantly changing how people consume information.
Online publishers have been struggling to adapt to this shift, as many of their best products are built around outdated formats.
The internet is becoming a world of digital scarcity, and the internet is changing the way we access information, said Michael Byrne, managing director at Irish-based media company Avtozapschastky.
“The digital scarcity has made many publishers struggle to attract readers to their sites and platforms.
They are trying to adapt and adapt well, but in many cases it is not working.”
The internet can be a boon for consumers but can also be a curse, he added.
“Some of the content on the internet can make you sick, while others may have negative effects on you.
People may choose to go to other sites because they are uncomfortable with a certain site.”
Online news sites are also struggling to retain readers, as more and more of their content is made available to the public.
“We are now seeing that a lot of news is now made available on the web for free, and there is a massive amount of content on there, which is great,” said Byrne.
Online services such as Facebook are also having to adapt.
Facebook, for example, recently launched a free news feed to offer users a more interactive experience.
“In a lot and many of the cases, it’s just not possible to keep people on the service and we’re seeing that with our news feeds,” said Kieran O’Malley, director of research and analysis at research firm Ipsos.
“There is always going to be an online audience and it will always be an audience of people who will want to access information and information to get it, so it will continue to be that way.”
A number of online services are now offering free services such a news feed, as well as paid advertising, but many of these sites do not provide the same level of functionality as traditional news sites.
A few other news sites such as The Irish Examiner have launched an app to allow users to search and read news, but Byrne said the current newsfeed is not enough to cater for the changing needs of a world where technology has taken over so many aspects of our lives.
“If we are going to get people to use the internet, we have to make it better,” he said.
“I think there are going do a better job of providing it to them.”
Online media in IrelandOnline news websites have also struggled to compete with the rise of mobile news, as news stories are increasingly viewed online and viewed on tablets.
This can result in a lack of content in the Irish Times, The Irish Independent and other news outlets.
“In terms of mobile, we are seeing the rise in content that is mobile-centric and that is creating a new set of problems,” Byrne said.
“With all of the technology that is going on we need a better mobile news feed.
It is something that has been a problem for years.
It’s just a shame that we haven’t been able to provide it.”
Online content, however, is not going away.
In fact, Byrne said he believes there is still plenty of potential for the internet to play a role in Ireland’s future.
“I think that we are still a very small island, we’re still a tiny country,” he added, “so we are constantly looking at new ways to get to more people, but it’s not going to happen overnight.
We need to find the balance between content and accessibility.
We have to get better at it.”