Amazon buys Japanese toy magazine Kiss for $2.5M

By David K. Levine and Lauren C. Smith-DoyleNovember 19, 2018 (NASDAQ:AMZN) is buying Japanese toy-themed magazine Kiss ( for $1.9 billion.

The deal includes a 20% stake in the company and an option to purchase up to 25% of the company.

Amazon also says it will sell a number of other titles from Kiss as well.

In addition to the three-month deal with the publisher, Amazon also announced that it will acquire another Japanese toy brand called Saitama-based Pajero from a joint venture with Koei Tecmo (

Pajero is also a toy-related company that has a history of producing and releasing video games.

Pajeros games include Doki Doki Literature Club and Pajerocast.

Saitama Shobo’s main publishing arm also owns Toytoys, a company that publishes a number a toys and accessories, and also produces a line of children’s apparel and accessories.

Amazon says the deal will enable the two companies to further expand the range of games and accessories they produce together.

“We’re excited to expand our relationship with the Pajeros company as we expand the breadth of products and entertainment we can bring to our customers,” Amazon CEO Jeff Bezos said in a statement.

“Amazon has a huge portfolio of titles that are well known to fans and to retailers, and we believe this agreement with Kiss will enable us to bring these titles to a wider audience.”

Kiss published its first issue in January of this year, and has since expanded its lineup to include titles for adults, children, and other genres.

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